diff --git a/packer/debian-bullseye.yaml b/packer/debian-bullseye.yaml
index 8ac119d..121eaaf 100644
--- a/packer/debian-bullseye.yaml
+++ b/packer/debian-bullseye.yaml
@@ -66,7 +66,7 @@ provisioners:
   type: shell
 - playbook_file: ansible/playbook.yml
   type: ansible
-  user: root
+  user: "{{user `ssh_user`}}"
   ansible_env_vars:
     - "ANSIBLE_SSH_ARGS='-o HostkeyAlgorithms=+ssh-rsa -o PubkeyAcceptedAlgorithms=+ssh-rsa'"
     - "ANSIBLE_PYTHON_INTERPRETER=/usr/bin/python3"